Inside the Business of Graphic Design
60 Leaders Share Their Secrets of Success
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Inside the Business of Graphic Design
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Narrated by:
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Martin Moran
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By:
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Catharine Fishel
About this listen
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
©2003 Catharine Fishel (P)2012 Audible, Inc.Editorial reviews
Using interviews and stories from well-regarded studios such as Miriello Grafico and Michael Schwab to illustrate her points, Catherine Fishel offers strategies for running a creative and successful graphic design business. Her advice on planning goals, managing clients, and maintaining creativity flows smoothly with narrator Martin Moran's well-paced and laidback performance. Moran's voice is easy on the ear even as he narrates the risks and pitfalls of running a design business. He does not make light of Fishel's warnings, but he conveys them in an accessible manner that will not cause listeners to feel discouraged.