Insanely Simple
The Obsession That Drives Apple's Success
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Insanely Simple
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Narrated by:
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Ken Segall
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By:
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Ken Segall
About this listen
Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized, how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.
As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as "Think Different" and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of simplicity that have driven Apple's success - which you can use to propel your own organisation.
Reading Insanely Simple, you'll understand how his obsession with simplicity helped Apple perform better and faster.
©2015 Ken Segall (P)2015 Penguin AudioWhat listeners say about Insanely Simple
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 24-06-2021
exceptional
Begins a bit slowly but builds in intensity as it goes. Excellent read 🙂
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Cameron J Brenton
- 22-12-2024
Good but far too long
This is a great insight into Apple, Steve Jobs and the principles he enshrined. Ironically, the book is far too long. Many sections could have been omitted or hugely simplified
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Bernardo J
- 10-03-2021
A book Steve Jobs wouldn't read
The book could be simplified to a quarter of its length, very focused on marketing
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