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Influence
- Science and Practice, ePub, 5th Edition
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
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Influence
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Publisher's Summary
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
What listeners say about Influence
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Andrew M
- 20-11-2015
Excellent content but a bit dry and heavy
Excellent information. Very informative. However it's slow going. I've since heard that there's another version, subtitled The Psychology of Persuasion, which is better, however it's not available on Audible, at least not in Australia.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Carsten Primdal
- 05-10-2016
Very interesting
Would you listen to Influence again? Why?
I will most definitely listen again.
Was this a book you wanted to listen to all in one sitting?
No, on the contrary, I think the listener can benefit from listening to it in chunks. Listening in one sitting is too much, and it would be difficult to digest all the content in just one sitting.
Any additional comments?
My only negative comment is that I don't understand why they didn't edit out the parts where the narrator says: "This is the end of DVD #X, continue listening on DVD #Y". To me, it seems careless not to edit it out. Firstly because it makes it sound dated, and secondly because it can't be that difficult to edit it out.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- MICHAEL WATKINS
- 10-04-2015
Good book.
Extremely informative and useful information that can easily be applied in a practical manner to every day life and circumstances.
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2 people found this helpful
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Overall5 out of 5 stars
- Ali
- 15-09-2016
enjoyed this
looking at everything now with a new set of eyes. thank you for providing this book
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-02-2019
Very enjoyable
Didn't want it to end. I'll have listen to it a few more times haha 🤔😕😂
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Stefan
- 20-08-2015
Lazy conversion.
Still has the end of CD messages in the audio. it's a great book, such a shame audible phoned this one in.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Steven
- 23-03-2017
Great book
Thank Dr Robert B. Cialdini for the great contents. Highly recommended, your thoughts will never be the same after reading this book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rob
- 09-06-2016
engaging
this is the most impressive research paper I've ever heard. The principles are clearly articulated and the anecdotal evidence is both pertinent and easy to follow. The examples stretch over the period 1950 to 1979 but, despite the age, lose nothing in their relevance to the lessons being delivered.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rachel
- 17-04-2016
Very informative!
Fascinating content with great real world examples. Not only have I learned how to market better but also how to avoid being duped by unwelcome, unscrupulous marketers. Very well narrated.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- jaise
- 07-06-2017
very interesting and worth a listen to
wasn't my favourite of all time as some of the explanations seemed to drag on a bit as though filling in time. Presentation was in a nice tone which in fact distracted at times.
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