Influence
Mastering Life's Most Powerful Skill
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Influence
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Narrated by:
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Kenneth G. Brown
About this listen
Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.
Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2013 The Great Courses (P)2013 The Teaching Company, LLCWhat listeners say about Influence
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
- Robert Nicholson
- 25-06-2018
Too brief
Not enough detail, examples and strategies for each method explained. Better books are available on influence
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2 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 03-05-2023
Good overall
I enjoy the references in the book, with theoretical tactics and real examples of how to use them.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Brendan Tringrove
- 19-06-2017
Awesome well presented thoroughly enjoyed
Awsome well presented would recommend for any budding leader thank you for the incite into the mysterious world of influence
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Anthony
- 16-09-2015
Interesting insights
Good set of lectures, enjoyed learning about the different facets of influence. I understood it all - they did a great job of turning complex psychology into something the average person would comprehend...i.e. me.
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 07-07-2020
My perception.
This course has truly changed the way I read people now. My mind has definitely shifted its focus on the intricacies of human behaviour.
I would very much love to learn of this subject.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sandeep
- 13-07-2017
Really amazing book.
This is a great book that I will be listening again. I will recommend it to anyone who has an interest in this area.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Richard
- 07-03-2016
Excellent collection of topics
This is an excellent collection of topics ranging from the four components of influence (agents, targets, tactics and context) through to practical applications such as impression management, public speaking, negotiation and sales. Good coverage of theoretical concepts and major research studies, as well as popular books. Good alignment with core concepts taught in MBA courses, including terminology & case studies.
This is not a course in manipulation or exploitation, although it does touch on such techniques (mainly so you can spot their use and resist them). Rather, like management courses generally, it takes the long view in developing effective influence through building credibility and capability.
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6 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Brendon
- 21-12-2015
excellent
content was good, coverage of some issues could be more in depth, I would recommend it
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Rich Austin
- 30-01-2023
The power of influence
I enjoyed this course, the presenter spoke well and provided concepts which were easy to understand.
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Overall5 out of 5 stars
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- john
- 02-12-2022
Awesome
Loved and learnt so much thoroughly enjoyed the entire lecture with easy listening experience and practical references
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