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Influence

By: Kenneth G. Brown, The Great Courses
Narrated by: Kenneth G. Brown
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Publisher's Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.

Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2013 The Great Courses (P)2013 The Teaching Company, LLC

What listeners say about Influence

Average Customer Ratings
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  • Overall
    3 out of 5 stars

Too brief

Not enough detail, examples and strategies for each method explained. Better books are available on influence

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2 people found this helpful

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    4 out of 5 stars
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    4 out of 5 stars

Good overall

I enjoy the references in the book, with theoretical tactics and real examples of how to use them.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Awesome well presented thoroughly enjoyed

Awsome well presented would recommend for any budding leader thank you for the incite into the mysterious world of influence

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars

Interesting insights

Good set of lectures, enjoyed learning about the different facets of influence. I understood it all - they did a great job of turning complex psychology into something the average person would comprehend...i.e. me.

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4 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

My perception.

This course has truly changed the way I read people now. My mind has definitely shifted its focus on the intricacies of human behaviour.
I would very much love to learn of this subject.

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1 person found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Really amazing book.

This is a great book that I will be listening again. I will recommend it to anyone who has an interest in this area.

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1 person found this helpful

  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

Helpful and clear

Something every HR professional and hiring manager should read. Gives a clear and intelligent explanation of the difference between influence and persuasion. Enjoyable and easy listen.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Very interesting

An interesting series of lectures, the narrator/lecturer kept it fresh. Quite useful tips.
The only thing is they could have cut the applause at the end of each lecture.

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    5 out of 5 stars

Awesome

Loved and learnt so much thoroughly enjoyed the entire lecture with easy listening experience and practical references

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  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

good overview

this book is a good overview but there are not enough concrete examples of how to put the lessons in to practise.

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