Try free for 30 days
-
In Search of Good Medicine
- Hospital Marketing Strategies to Engage Healthcare Consumers
- Narrated by: Yvonne Perry
- Length: 2 hrs and 19 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $9.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market. In this book, healthcare marketing veteran Mark Shipley provides an executive overview of the new realities, and offers a proven protocol for positioning organizations to be competitive in the new marketplace.