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Idee virali

Perché i pensieri si diffondono

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Idee virali

By: Emanuele Arielli, Paolo Bottazzini
Narrated by: Maurizio Di Girolamo
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About this listen

Un video, un post, una foto, un meme, una frase, una canzone diventano tormentoni, improvvisamente prendono a circolare, colonizzando, grazie a computer, smartphone, tv, giornali, la nostra attenzione e la nostra mente. Perché certe idee circolano più di altre? Che cosa rende più o meno virale un'immagine o un prodotto culturale?

Il libro aiuta a capire i meccanismi che presiedono alla riproduzione e alla trasmissione delle idee, assicurandone la propagazione e il successo o decretandone il fallimento.

©2018 Società editrice il Mulino Spa (P)2022 Audible Studios Media Studies Social Psychology & Interactions

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