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How You Decide: The Science of Human Decision Making
- Narrated by: Ryan Hamilton
- Length: 11 hrs and 50 mins
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How You Decide: The Science of Human Decision Making
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Publisher's Summary
People have always been fascinated by how the mind works. Thousands of times each day, we are presented with choices that require decisions: from what to wear each day to where to live. Over millennia philosophers, theologians, and mathematicians have all weighed in on how we make decisions, and in recent centuries economists, psychologists, and sociologists have joined this investigation. Some of these past theories are essentially aspirational, describing decision making as it should be, not as it often is.
This course provides a different view. In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, associate professor of marketing at Emory University's Goizueta Business School, uses research revealed via the scientific method to understand and explain human decision making. While his easygoing manner and anecdotes about surprising and bizarre choices will keep you enthralled, Professor Hamilton also shares what decision science has revealed through empirically tested theories that make falsifiable predictions and lead to testable hypotheses. Based on the outcomes of his own published experiments and those of his colleagues, Dr. Hamilton presents information that allows you to better understand the choices you face every day, the tools you can use to make the best decisions for your personal goals, and how to most effectively influence the decisions of others.
Throughout this course, you'll examine complex and seemingly simple decisions and see the factors that play into both. You'll understand the pitfalls of routines that have become such a part of life that they obscure the decision making process and learn how the memory of a song or joke heard years ago can have an effect on a decision being made today.
Dr. Hamilton emphasizes the complex nature of human beings and the many environmental, physical, and emotional aspects of life that can impact any specific decision at any given moment.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
What listeners say about How You Decide: The Science of Human Decision Making
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Paul Wendelborn
- 21-06-2017
Excellent insights
Practical and pragmatic approach to develop better decisions and easy-to-use information on making better decisions every day.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Lara
- 02-12-2016
Fascinating and entertaining
Loved it! So much interesting information and presented well. Highly recommend for anyone seeking more information in this area of study.
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2 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Mason
- 23-03-2017
super interesting and really well presented
a super interesting and very long series. The lecturer keeps it engaging and has a way of delivering the information that is humorous and insightful
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Stephen
- 07-01-2019
Informative with evolution bias
Technically suitable for apes and above. Detailed stories & case studies. Typical lecture format. Fast paced. The humour of a physicist.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Ben
- 14-01-2019
A good introduction
This audiobook was enjoyable and informative. I think that the topics were discussed in sufficient detail for what 30-minute lectures will allow. I certainly learned a lot about the psychology of decision-making from these lectures. I also thought that Ryan Hamilton narrated the audiobook well enough to explain the included material. However, do not expect to finish listening to this audiobook with expert-level knowledge of the psychology of decision-making. The audiobook introduces many topics and I feel that the various lectures would require follow up research by the individual listener to fully appreciate the value of the different theories and frameworks introduced by the book. Nor should the listener expect practical advice on how to use the various topics discussed because this book does not provide that information.This audiobook is a great beginning into a journey to discover the psychology of decision-making and its application.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Michael
- 20-10-2018
Heaps of fun.
I really enjoyed this. I can't wait to read/listen to something a bit more detailed.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Amazon Customer
- 25-08-2018
interesting informative entertaining
Engaging, effective presentation of information integral to sales/customerservice. Lecturer's natural use of humor enhanced delivery
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Overall4 out of 5 stars
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- Anonymous User
- 02-12-2020
Insight into our decision making process
Great overview starting point for understanding how decisions are made and what can influences the process.
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