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How Bad Do You Want It?

Mastering the Psychology of Mind over Muscle

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How Bad Do You Want It?

By: Matt Fitzgerald
Narrated by: Matt Fitzgerald
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About this listen

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing postrace interviews with the elites. Their own words reinforce what the research has found: Strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

The new psychobiological model of endurance performance shows that the most important question in endurance sports is: How bad do you want it? Fitzgerald's fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.

©2015 Matt Fitzgerald (P)2016 Recorded Books
Sports & Outdoors Cycling Outdoor Inspiring Physical Exercise Triathlon Sports Mind

What listeners say about How Bad Do You Want It?

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Great motivator.

Good insight. Enjoyable listen. Trippled my best in the pool after listening to the first few chapters. Lessons derived from real examples.

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2 people found this helpful

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    5 out of 5 stars
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Inspirational

Engaging stories of elite athletes who have overcome myriad challenges to achieve their dreams. Backed with a healthy dose of scientific research, a welcome volume for any aspiring athlete or casual exerciser who wants to get just that little bit better.

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Very enjoyable and motivating

Very enjoyable stories of world famous athletes and some of what makes them tick- and how we can all use some of their mental tricks.

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Amazing

Full of insights while also interesting and captivating through his athlete profiles. Will read it again.

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Fascinating

I couldn’t stop listening and I think I’ll replay this immediately. Fascinating insight into endurance athletes’ psychology and brilliant storytelling.

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Fantastic read

These insights on how a diverse selection of world class athletes overcame adversity are absolutely fascinating giving us fellow athletes loads of learnings.

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outstanding

Thoroughly enjoyable book. First time I'll re-listen to an audiobook instantly, love Matt Fitzgerald's work.

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An excellent book about sports psychology

Great advice and insights for all levels of athletes, told by using stories. Highly recommended.

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Inspirational to athletes at all levels

Interesting & inspiring examples of the power of mental strength & determination. I love the take home messages from each example. Matt articulates each athletes story & journey so well. He had me engaged the whole time as he reads. It has made me personally consider to myself... what do I want? Why do I want it? How much do I want it? What do I need to get what I want? Lessons not just in the pursuit of athleticism, but many of lifes challenges. I highly recommend this book for those that need some guided motivation & looking to find a new level to push towards. Thanks for this book Matt. I will listen to this again.

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Great stories

Awesome stories that capture you. Could have focused more on making the learning and insights from them clear.

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