Hooked cover art

Hooked

How Processed Food Became Addictive

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Hooked

By: Michael Moss
Narrated by: Scott Brick
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About this listen

Brought to you by Penguin.

Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food.

Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes and drugs. Our bodies are hardwired for sweets, so food giants have developed 56 types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry - including major companies like Nestlé, Mars and Kellogg's - has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.

A gripping account of the legal battles, insidious marketing campaigns and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

©2020 Michael Moss (P)2020 Penguin Audio
Business & Careers Medicine & Health Care Industry Policy & Administration Alcohol Tobacco

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Definitely read this.

Fabulously insightful read, I would highly recommend to everyone. I would happily listen to it again.

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Food for thought

great introduction to the world of big food, the biology of addiction and the evolutionary basis of our food habits. this is the story of how food giants are manipulating these findings and a reminder of our power as consumers.

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Good Additon

really good book by Mr Moss a good sequeal to his other book about the same.topic

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