Here Be Dragons
How to Win Deals and Influence Ideas by Mastering the Eloquent Art of Storyselling
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Here Be Dragons
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Narrated by:
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Richard Mulholland
About this listen
Stop telling stories. Start selling them!
The business world is rightly obsessed with the incredible power of a good story. Unfortunately, too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.
As a salesperson. you have two jobs. The second job of the storyseller is to help clients and customers slay their dragon. The first job of the storyseller is to help them see their dragon. You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat.
Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve). Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales, and new business through storytelling. In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems.
©2021 Richard Mulholland (P)2022 Richard Mulholland