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HBR's 10 Must Reads on Sales

HBR's 10 Must Reads Series

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HBR's 10 Must Reads on Sales

By: Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson
Narrated by: Tom Parks
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About this listen

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2017 Harvard Business Publishing Corporation (P)2020 Gildan Media Leadership Marketing Sales & Selling Business Inspiring Customer Service

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