Try free for 30 days

Preview
  • Great or Poor 2.0

  • The 4 Powerful Principles of Business Success
  • By: Guy Arnold
  • Narrated by: Guy Arnold
  • Length: 4 hrs and 22 mins

1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Great or Poor 2.0

By: Guy Arnold
Narrated by: Guy Arnold
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $16.99

Buy Now for $16.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

What makes a business succeed and what makes one fail?

What is the difference between 'Great' or 'Poor'?

Based on 20+ years of research, coaching and advising 1000+ businesses, Guy Arnold has identified 4 Vital Principles that are the foundation of EVERY long term business success.

These principles are the key to growing a business though loyalty, reputation and referrals.

The 4 principles are explained in the book, alongside detailed explanations of why they matter and step by step guidance on how to implement them in your business.

This is the 2nd version of 'Great or Poor' totally re written for the world of social media, online transparency and AI.

'The best material I have ever read on customer reputation and loyalty' Richard Denny.

©2023 Guy Arnold (P)2023 Guy Arnold

What listeners say about Great or Poor 2.0

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.