Google AdWords
A Quick Beginners’ Guide to Using Google AdWords: Website Analytics Guide to Marketing, Advertising and Search Using Google AdWords (Volume 1)
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Narrated by:
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Alan Sewell
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By:
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John Slavio
About this listen
Are you looking to increase traffic to your website or web service? Google AdWords is among the best ways to do so.
If you’re listening to this, you’re probably just starting out with a website you’re looking to monetize, or you’re hoping to use Google AdWords to increase your business revenue through advertising. Google AdWords is the main source of revenue for the tech giant Google, which has brought standard bearers and advances in search engines, e-mail systems, calendars, advertising, and all sorts of web and web placement codes and services.
If you’re listening to this audiobook, you very likely have used a Google product in the last hour of your life. And yet, AdWords is the highest earner for Google. What’s that all about?
This audiobook aims to help you navigate the sometimes confusing world of Internet marketing, specifically in the Google AdWords space. We will walk you through the benefits of using AdWords and the types of advertising you can do. We will show you how to set up an account and build a campaign. And finally, we will reveal to you the secrets of keyword selection, the power of ad descriptions, and the best conversion optimization techniques.
When you’re finished with this audiobook, we’re confident that you’ll be ready to master AdWords for your business. We hope you’ll re-visit this audiobook as needed. It is intended to be a great resource.
What's included in this audiobook:
- What is Google AdWords?
- Benefits of Google AdWords
- Keyword selection tips
- Conversion optimization techniques
- Setting up an account
- Building a campaign
- Negative keywords
- Ad descriptions