Try free for 30 days

Preview
  • Going Global on a Shoestring

  • Global Expansion in the Software Industry on a Small Budget
  • By: Hans Peter Bech
  • Narrated by: Jim Wilson
  • Length: 13 hrs and 17 mins

1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Going Global on a Shoestring

By: Hans Peter Bech
Narrated by: Jim Wilson
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $19.99

Buy Now for $19.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.

It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Getting that first solid bridgehead and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.

Based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, 30 case stories from the industry, and the author’s personal experience with growing companies from incubation to global market leadership. The book provides a practical approach to international expansion when you cannot afford to make big mistakes.

©2020 TBK Publishing (P)2021 TBK Publishing®

What listeners say about Going Global on a Shoestring

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.