Try free for 30 days
-
Give & Get Employer Branding
- Repel the Many and Compel the Few with Impact, Purpose and Belonging
- Narrated by: Bryan Adams
- Length: 4 hrs and 1 min
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Give & Get Employer Branding
Buy Now for $16.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?
The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.