Giftology
The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
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Giftology
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Narrated by:
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Drew Birdseye
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By:
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John Ruhlin
About this listen
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:
- Mastering reciprocity, the hidden bottom line booster
- Laser-targeting whom to give a gift and when to use thrift
- Uncovering your client's inner circle and becoming part of it
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
©2016 John Ruhlin (P)2016 Podium PublishingWhat listeners say about Giftology
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 27-03-2024
Profound Change of Mindset.
I listen to this quick book regularly. I am applying the idea of gifting in my micro business by looking after my clients with "Client Care" as my approach rather than throwing marketing money out into the abyss. It simply feels better to do so, to consider my appreciation and gratitude for those who have helped me and whom I want to help! My budget is very small, so I need to be different and creative, also inspired by "Fans First" & " Get Different", all 3 books mesh together well. I'll come back sometime to share how my plan goes.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Wedzerai
- 13-02-2021
Great book!!
Super duper ultra javolta exceptionally insightful book!!
Thank you for sharing this concept... I never had anyone teach me how to give before... this was so eye opening! 👌🏿
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 13-09-2018
Very inspiring listen
I love this audiobook because it is very well written and presented. The idea of gift giving is something I haven't thought much about until now. I highly recommend it!
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story1 out of 5 stars
- W*BvK
- 26-11-2018
Read With A Grain of Salt
Though interesting and has some merit. Read with a grain of salt.
Many major companies have corporate governance policies that executives cannot accept expensive gifts. Note the Royal commission into Doctors gifts in Australia. It became illegal to do some of the things in this book.
Gifts with a corporate logo in Australia are tax deductible whilst gifts without and are expensive attract Fringe Benefits Tax. In the USA you will remember (one of our customers) Oprah had problems with TAX on cars that she gave away.
A Well stated book but pushing his company a little too much. John is correct in that one should show appreciation to Customers, Staff and Suppliers. I do it all the time, but things that do not elicit a Fringe Benefits Tax. nor compromise corporate policy. And not often,
A lot of major Blue chips do not allow executives to accept extravagant gifts.
You can do well with inexpensive gifts that have meaning. example the Pixel3 Shirt. Its a collector's item.
If I bought my wife a single rose, she appreciates it, If I bought a dozen, she becomes suspicious.
Check corporate governance policies before investing.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- D V.
- 24-12-2021
Give people nice things
A few good tips on creating memorable gifts, but seemed somewhat repetitive.
The suggested gift price range would cause a lot of issues here in Australia, so check your employers policies and regulations first.
I didn’t love it, but it’s got me thinking about what I can gift people.
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