Getting Started in Small Business for Dummies (4th Australian Edition)
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Narrated by:
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Brigid Lohrey
About this listen
So, you've decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all with Getting Started in Small Business for Dummies. Turn your bright idea into a real-world success and have fun while you're at it!
Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works, and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, in this book. Getting Started in Small Business for Dummies will help you decide whether small-business ownership is right for you, and assess the viability of your business idea; devise a clear strategy so you can get ahead of the competition; master the marketing must-haves to build a successful brand; find that extra bit of profit with smart business decisions; and hire the right employees and build a winning team.
This latest edition is fully updated to respond to Australia's rapidly changing business environment, delivering an easy-to-understand guide that will help you get your business off the ground!
©2021 Wiley Publishing Australia Pty Ltd (P)2021 TantorWhat listeners say about Getting Started in Small Business for Dummies (4th Australian Edition)
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- Anonymous User
- 03-02-2024
Very Helpful Start
Great book it was interesting to listen to the advice.
Some very helpful start. This is the book to help you start your journey
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- Stuart F.
- 21-04-2023
Bitcoiners will have a laugh.
In chapter 4 around the 18 min mark old school Bitcoiners will have a laugh at this point :). Great book.
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2 people found this helpful
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- Anonymous User
- 05-10-2022
A nice listen for some helpful tips and tricks
I found the book easy to follow and understand, the odd bit of humour chucked in kept things on the lighter side and made the journey more pleasant.
Not quite what I was after but the takeaway from it all is still rewarding and I’ll definitely be referencing this book in the future
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1 person found this helpful