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Gamification Marketing for Dummies

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Gamification Marketing for Dummies

By: Zarrar Chishti
Narrated by: Gary Tiedemann
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About this listen

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Games are fun! That's why gamification is so successful - customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.

  • Use games to increase customer engagement and marketing results
  • Learn how to choose or commission the right games for your market
  • Plan and execute a successful gamification strategy
  • Learn from data generated inside your game for valuable market insights

From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

©2020 John Wiley & Sons, Inc. (P)2020 Tantor E-Commerce Digital Marketing Customer Service

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Maybe not for dummies?

I listened to multiple chapters and still was like "okay, but what is gamification marketing"? They kept explaining practical things, how to organise and plan it. Which is good, but I was struggling to understand what the end result looks like, ie is it a game, or just incentivising certain customer reactions in a game-like way?
After watching some YouTube videos of some crystal clear examples, it cleared up all of my questions.
Funnily enough, many of those example are covered in the last handful of chapters in the book. I think leading with those examples would have been a huge help.

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