Futureproof cover art

Futureproof

The Blueprint for Building a Brand Gen Z & Millennials Love

Preview

Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Futureproof

By: Courtney McKenzie Newell
Narrated by: Courtney McKenzie Newell
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $16.99

Buy Now for $16.99

Confirm Purchase
Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.
Cancel

About this listen

Bring your brand into the future by reaching a whole new base of customers!

Have you always wondered what makes one business more popular than another? Do you want to join the ranks of super-popular brands that increase their sales year after year?

Find out how to make your brand futureproof and plan and execute marketing strategies designed to reach the upcoming wave of consumers.

In this day and age, every business is heavily reliant on its brand for success. A wrong word can make or break your business when it comes to certain target groups. As millenials and gen Z come into focus, so do their needs and wants. What worked when marketing to older generations, might not work so well for this new wave of consumers.

In this book, the author gives a detailed blueprint for how to tailor your business and brand so that it appeals to the new demographics. While maintaining your old customer base, you can learn how to expand and foster brand loyalty moving into new territories.

This audiobook explains in detail:

  • The difference and similarities between millennials and gen Z
  • New rules of communication and how to re-brand to reach the up and coming demographics
  • The keys to reaching more multicultural millennials
  • How to understand the brain of a consumer and really acknowledge their needs
  • What millenials and gen Z want out of brands
  • How to futureproof and bring your marketing strategies to the next level

Even if your business is doing great in the market, one should always keep in mind that the generations are changing, and with this change, new rules appear. Every business can have a greater impact with an increase in sales.

This book offers ways to reach more of the two most powerful and influential demographics and to unlock an untapped customer base of millenials and gen Z. As they say, the future is now, but it’s never too late to jump in and take charge of the future of your business and brand!

©2020 Courtney McKenzie Newell (P)2020 Courtney McKenzie Newell
Advertising Marketing Public Relations Business

What listeners say about Futureproof

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.