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Full Frontal PR

By: Richard Laermer
Narrated by: Richard Laermer
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Publisher's Summary

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

Full Frontal PR (from the author of Punk Marketing and Trend Spotting) teaches a media approach that cultivates your brand using tactics like embargoes, leaks, source filing and exclusives. Al Ries, coauthor of The Fall of Advertising and the Rise of PR, called Full Frontal PR "the best-written, most interesting, most up-to-date manual on the PR field-with lots of useful information for both the amateur and the pro." If you're looking to raise your profile and reach all possible customers, this acclaimed book will make you-and your company-break through the noise and into the center of attention. 'Cause after all, PR is not an art; it's science!
©2004 Richard Laermer (P)2009 Audible, Inc.
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