Flip the Script cover art

Flip the Script

Getting People to Think Your Idea Is Their Idea

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Flip the Script

By: Oren Klaff
Narrated by: Oren Klaff
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About this listen

 This book will change the way you think about persuasion, and have you closing deals in no time.

These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.

That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps.
You will learn how to:

*Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns.

*Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain.

*Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes.

Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.©2019 Oren Klaff (P)2019 Hachette Audio UK Leadership Meetings & Presentations Business Inspiring

Critic Reviews

Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining - you'll find yourself eagerly turning the pages, engrossed in Klaff's remarkable tales of dealmaking . . . then suddenly look up and realise he's just taught you a whole new set of complex sales techniques, and somehow made it fun (Matthew Dixon, coauthor of The Challenger Sale)
In Flip the Script Oren Klaff gives readers powerful tools that will help them get what they want. Instead of trying to convince people to buy what you're selling, his techniques will show you how to create an entirely different dynamic. A game-changing read (Daymond John, costar of Shark Tank and author of The Power of Broke and Rise and Grind)
Oren Klaff should have been a spy. He could recruit and sell to anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates. In these pages, Oren shares the tradecraft you need to close any kind of deal (Jason Hanson, former CIA officer and author of Spy Secrets That Can Save Your Life)
Flip the Script is the rare book that shows you how to increase your influence at work and at home. Oren Klaff's methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful (Jonah Berger, author of Contagious)
Flip the Script is a riveting book. This critically important handbook of influence principles is culled and perfected from Oren Klaff's remarkable career as an investment banker. Refreshing, insightful and, above all, incredibly useful, this book gives you the tools to create influence with integrity. It's a great read (Phil Jones, author of Exactly What to Say)

What listeners say about Flip the Script

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Profile Image for Anonymous User

Great Book

Found it easy to listen to with practical and relatable examples. Will add to my favorites

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Profile Image for sean

Actionable steps to win any pitch!

This book nails it. Oren Klaff is a master of the pitch and whilst I loved his first book, Pitch Anything, this one is next level and it's brilliant. It really captures how buyers now have all the control when it comes to the sale, they've done their research, they know what is out there to address their needs, so your job is to stand head and shoulders above the other choices. This book shows you how to do that, it will help anyone position themselves as the RIGHT CHOICE in any transaction. Really simple, actionable steps that you can take into any pitch/negotiation session and win. Great book, highly recommended!

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Profile Image for adam fiske

Author is narrator = huge win! Also learn delivery

Hearing the author deliver the ideas is a significant boost to learning how to communicate the ideas effectively.

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Profile Image for Kim Taylor

Insightful - Amazing - and Completely Practical

If you're looking for practical insight to improve your sales conversations and your communication, this is a must read!

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Profile Image for Larissa Boyd

Gotta really prep

Helpful! I’ll put some of this to use, especially really thinking about who we are about to talk to.

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Profile Image for Symon Peters

Invaluable life and communication lessons

I thoroughly enjoyed this book. Besides the compelling strategies for sales and effective communication the story’s are fun, interesting and real. Oran is a true master.

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Great info and great examples

Really useful information; great use of stories to demonstrate application of principles. I'm under the word limit.

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Profile Image for Noinam

Big fan of Oren and this was as good as expected

If you’ve read Pitch Anything then this is definitely worth a listen. Oren is a great storyteller so when he explains some of his signature moves, it’s always with a great story.

I think one of my favourite things was the accents! Simon the Agency Man was a winner!

I know at some point in the future, when I need a pep talk on pitching or selling, I’ll be back here listening to Oren, again.

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Profile Image for Anonymous User

Not a lot of take away value

It’s largely a collection of stories that I highly doubt ever happened and if they did, I’m sure didn’t happen as stated.

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Profile Image for Rik R.

really poor, full of fluff

I was expecting a lot more, lots of American bragging and contradictions and full of fluff.

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