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Feeling. Inteligencia emocional aplicada a la venta [Feeling. Emotional Intelligence Applied to Sales]

By: Raquel Davó Añón, Miguel Ángel Díaz
Narrated by: Xavier Borrás
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Publisher's Summary

El cliente no compra productos o servicios, el cliente compra sensaciones y, por eso, la clave del proceso comercial está en cómo se sentirá. Aquéllos que representamos productos o servicios tenemos que ser auténticas "autopistas" para nuestros clientes.

Éste no es un libro sobre técnicas de venta. Aquí mostramos un modelo complementario a todo lo estudiado hasta el momento que lleve un paso más al vendedor, para observar y analizar el proceso de venta desde una perspectiva diferente, contemplando aspectos invisibles, cuestionando aspectos no estudiados hasta la fecha, con la finalidad de contemplar nuevas posibilidades y oportunidades en su trabajo diario.

Grabado en español ibérico (España).

Please Note: This audiobook is in Spanish.

©2019 Raquel Davó Añón (P)2019 Storyside

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