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Fall in Love with the Problem, Not the Solution

A Handbook for Entrepreneurs

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Fall in Love with the Problem, Not the Solution

By: Uri Levine
Narrated by: Perry Daniels
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About this listen

The founder of Waze and Moovit, and one of the world's most successful entrepreneurs, Uri Levine, gives you the ultimate practical guide to starting and running a business.

Unicorns–companies that reach a valuation of more than one billion dollars–are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze–the world's leading commuting and navigation app with more than 700 million users to date and which Google acquired in 2013 for $1.15 billion–Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on:

  • Raising funding
  • Firing and hiring
  • Understanding your users
  • Making up-scale decisions
  • Going global
  • Deciding when to sell

Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

©2023 Uri Levine (P)2023 Watkins Publishing
Business Development Decision-Making & Problem Solving Entrepreneurship Business Career

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The mentorship I was seeking!

this book, like most good ones, came at the right time. With our start-up weeks away from first (scary) public testing, we think we're ready... The insights that Uri provides are the small changes in direction I Believe we needed. Timing couldn't be better. I've started a few small companies before and missed some key things in each of them. This book has helped me see those key missed areas from before, clarified our current direction and revealed some areas where we had no emphasis on.
I move forward now with more conviction, more decisively and clarity on key areas. Thank you, Uri

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