Try free for 30 days

Preview
  • F the Funnel

  • A New Way to Engage Customers and Grow Revenue
  • By: Jeff Pedowitz
  • Narrated by: Zack Sage
  • Length: 7 hrs and 10 mins

1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

F the Funnel

By: Jeff Pedowitz
Narrated by: Zack Sage
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $22.99

Buy Now for $22.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Marketing teams are the creative hearts of organizations.

We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet, it often seems we don’t get the prospectors the budgets we deserve.

Where is the love?

The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So, how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers; by turning them into raving advocates and long-term clients.

We need to stop viewing customers through the lens of the traditional sales funnel. F the Funnel offers us a new model for thinking about the entire customer acquisition cycle, the loop, which focuses on building relationships of trust rather than closing sales in a one-off way.

©2021 Jeff Pedowitz (P)2021 Jeff Pedowitz

What listeners say about F the Funnel

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.