Try free for 30 days
-
Expand, Grow, Thrive
- 5 Proven Steps to Turn Good Brands into Global Brands Through the LASSO Method
- Narrated by: Pete Canalichio
- Length: 9 hrs and 26 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Expand, Grow, Thrive
Buy Now for $26.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.
The LASSO model (Lateral, addictive, storied, scalable, own-able) offers a simple, accessible, and effective way for marketers to get their heads around the desired attributes of highly successful growth programs.
With insightful advice, anecdotes, and tips from leading brand licensing professionals, household names like Coca Cola and Disney, senior marketers, and inspiring individuals, Canalichio has created a measured and proven "think big, get big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.