Nurturing individual talent in the Canadian business sector. Every generation of Canadians wants to pass on an even better version of Canada to the next. But in 1967, Canada was the world’s ninth-largest economy; today it is seventeenth. In terms of income per person, we’ve fallen from third to fifteenth. What kind of Canada are we really leaving our children? How do we avoid falling further behind in the 21st-century economy?

In this passionate manifesto for Canadian renewal, business leaders Assaf, Hejazi, and Manget draw on interviews with over 100 thought leaders, politicians, CEOs, and union leaders to craft a new way of thinking about our national opportunities. Now that technology has democratized the tools of modern productivity, they argue, we need to shift our focus from tired old industrial strategies and protectionist policies to nurturing individual talent. All the resources of government and business should be concentrated on unleashing the enormous potential of Canada’s spectacularly diverse, highly educated, and supremely motivated citizens. Only by betting on the productivity and potential of the Canadian people can we leave our children with a nation and an economy of which we can all be proud.