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Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition

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Eating the Big Fish

By: Adam Morgan
Narrated by: A. T. Chandler
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About this listen

The second edition of the international best seller, now revised and updated....

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2009 Adam Morgan (P)2012 Audible, Inc. Advertising Marketing

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.