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Disciplined Entrepreneurship

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Disciplined Entrepreneurship

By: Bill Aulet
Narrated by: Erik Synnestvedt
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About this listen

Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

©2013 Bill Aulet (P)2014 Gildan Media LLC
Entrepreneurship New Business Enterprises Small Business Innovation Business

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Good book

Basic step towards entrepreneurship.
One can get a bit lost with some of the explanations.

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Good content but poorly read.

The content was sound, but the narrator wasn't great. I struggled to listen, but got there in the end. Probably would buy the book instead of listening to this one.

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Listen to something else

Any additional comments?

I have read good books and haven't left comments. Read bad books and haven't left comments. However, i feel so cheated by this monstrosity that I am compelled to leave a comment.
If you missed the fact that Bill attends MIT, you will know this by the end of chapter 1 (why, oh why didn't i stop reading here). And if you miss that chapter, continual references to his colleagues & students at MIT will ensure that you know it sooner rather than later. And if you missed that Bill attends MIT, you will know it by the end of chapter 1. Oh, don't forget Bill's students attend MIT. Aaaand so does Bill's colleagues. Aaand Bill teaches there. At MIT. Aaand this book was written by someone (that would be Bill) who attends MIT. M.I.T, Yay! And if that's not intelligent enough for you, we then get to rename common concepts so that they then become our original idea, 'cause that would give us a competitive advantage. Opps, sorry I meant that would give us Core. But wait you want more intelligence? Lets 'Lean' on someone else's concept, get all nitpicky with the wording and the claim that our bastardisation of someone else's original concept is far superior (we can do this because we are MIT).
So, unless you are dazzled by MIT, want to be a fanboy of MIT, or there is a certain teacher at MIT that you want to impress, do yourself a favour and choose a different book.

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2 people found this helpful

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