Try free for 30 days
-
Design in Context
- A Framework for Strategic Differentiation
- Narrated by: Brad Snyder
- Length: 2 hrs and 52 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Design in Context
Buy Now for $9.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
In *Design in Context: A Framework for Strategic Differentiation*, Todd Bracher invites you to reimagine the role of design in business. Drawing from his extensive experience, Bracher presents a compelling case for why design should be integral to strategic planning and execution. This book offers a roadmap for business leaders and designers to work together, emphasizing the importance of differentiation in achieving sustainable growth. Through insightful dialogues with industry luminaries like Michael Bierut and Mickey Beyer-Clausen, Bracher reveals how design can drive innovation, create unique value propositions, and ensure long-term success. Whether you're leading a company or crafting design solutions, this book equips you with the knowledge and strategies to leverage design as a powerful business tool.