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Design in Context

A Framework for Strategic Differentiation

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Design in Context

By: Todd Bracher
Narrated by: Brad Snyder
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About this listen

In Design in Context: A Framework for Strategic Differentiation, Todd Bracher invites you to reimagine the role of design in business. Drawing from his extensive experience, Bracher presents a compelling case for why design should be integral to strategic planning and execution. This book offers a roadmap for business leaders and designers to work together, emphasizing the importance of differentiation in achieving sustainable growth.

Through insightful dialogues with industry luminaries like Michael Bierut and Mickey Beyer-Clausen, Bracher reveals how design can drive innovation, create unique value propositions, and ensure long-term success. Whether you're leading a company or crafting design solutions, this book equips you with the knowledge and strategies to leverage design as a powerful business tool.

©2024 Todd Bracher (P)2024 Todd Bracher Decision-Making & Problem Solving Engineering Entrepreneurship

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