Comprehensively Joyless

… or everything I could think of about the topic.

Imagine you have a week off work and you’re about to go on a road trip. You write down everything you might want to take to cover any eventuality. It’s a long list mixing important items and relatively trivial things.

You start to pack the car and cross things off your list. The car fills up but only half of the things on your list are inside the car and you notice that some important stuff is still sitting in your driveway.

And then you notice you have a flat tyre. You’ll have to unload everything to get to the spare tyre.

Just then, the next door neighbours open their garage door and ride off on their bicycles, waving to you.

For me, design thinking is about doing. It’s best learnt in a small group actually designing something, led by a real designer.

You can read a whole book about how to prepare and ride a bicycle. But you will never experience the excitement of speeding along with the wind in your hair and the sun on your skin… from a book … whether you read it yourself, or someone reads it to you.

This is not a bad book. It covers everything conceivable on the topic. But it’s like the manual that comes with your new bike. Useful when you need to do something tricky like adjust the gears, but otherwise, you’re better off just putting on your helmet and going for a ride.

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