Der verbotene Ort oder Die inszenierte Verführung
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Der verbotene Ort oder Die inszenierte Verführung
Narrated by:
Reinhard Kuhnert
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Narrated by:
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Reinhard Kuhnert
About this listen
In seinem Standardwerk zur Marketing-Dramaturgie entschlüsselt Christian Mikunda eine geheime Erlebnissprache. Die Beispiele dieser aktualisierten Auflage spannen den Bogen von eben eröffneten Shopping-Wundern aus Las Vegas bis zur Terrorismus-Dramaturgie nach dem 11. September.
Mikundas mitreißender Erzählstil macht das Buch zur unentbehrlichen Lektüre für alle, die immer schon wissen wollten, wie die "Drehbücher im Kopf" aussehen, nach denen wir uns richten.
>> Diese ungekürzte Hörbuch-Fassung genießt du exklusiv nur bei Audible.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.