Death of a Marketer cover art

Death of a Marketer

Modern Marketing's Troubled Past and a New Approach to Change the Future

 Preview

Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Death of a Marketer

By: Andrea Fryrear
Narrated by: Madeline Mrozek
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $22.99

Buy Now for $22.99

Confirm Purchase
Pay using voucher balance (if applicable) then card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.
Cancel

About this listen

Nimble. Adaptable. Flexible. Responsive. Agile.

Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility.

Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.

Dive in to discover:

  • Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
  • A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments.
  • Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.

Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2017 Andrea Fryrear (P)2018 Andrea Fryrear Marketing Business

Critic Reviews

"...you need to open this book and start dog-earing every other page." (Robert Rose, chief strategy advisor, Content Marketing Institute)

What listeners say about Death of a Marketer

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.