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Creatività e innovazione

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Creatività e innovazione

By: Paolo Legrenzi
Narrated by: Luca Sandri
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About this listen

Sempre più spesso si sente parlare di innovazione come vantaggio competitivo, di creatività come caratteristica del made in Italy. In genere siamo in grado di riconoscere un prodotto creativo - nell'arte, come nella musica o nel design - ma quali sono i processi che lo hanno generato? La psicologia cognitiva ha cercato di rispondere a questa domanda.

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Psychology

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