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Crack the Funding Code

How Investors Think and What They Need to Hear to Fund Your Startup

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Crack the Funding Code

By: Judy Robinett
Narrated by: Laural Merlington
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About this listen

Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.

Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family, or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don't have enough information about what these investors do, what they can provide for a business, and on what terms. What's worse, entrepreneurs often don't know how to access the people who are looking to put their money into young companies with potential.

Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective - how funding works, how investors think, and what they need to hear to put their money where your mouth is.

©2019 Judy Robinett (P)2019 Gildan Media Entrepreneurship Management Business

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Profile Image for Chami

Valuable lessons and Priceless advices

Just wanted to leave a quick note here about the book. In my humble openion, this would be one of the most smartest investment you would make in your journey to become a successful entrepreneur. The lessons and advices are priceless. Thank you Judy _ Chami Mendis

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