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Comunicazione e persuasione

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Comunicazione e persuasione

By: Nicoletta Cavazza
Narrated by: Francesca Vettori
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About this listen

Entriamo in un'agenzia di viaggi per prenotare una vacanza poco costosa al mare e usciamo avendone prenotata una dispendiosa in Giamaica, per un "colpo basso" del venditore. I simpatici vicini ci offrono una torta in regalo e qualche tempo dopo ci ritroviamo ad accudire il loro cane.

Molti sono i modi e le tecniche per persuadere, perché tutti abbiamo qualcosa da offrire e da ottenere. A fini nobili e meno nobili. Il testo fa il punto sulle strategie persuasive nella pubblicità, nella politica, nei media e nelle relazioni interpersonali.

©2017 Società editrice il Mulino Spa (P)2019 Audible Studios Communication & Social Skills Social Psychology & Interactions

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