Beware. This book can change the way you listen to Big Shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated, a.k.a. brainwashed.

In all modesty, you're in good hands, some would say the best, which could be considered bulls--t in itself: Who decides? I would be first in line for an honorary doctorate in bulls--t if, by some stretch of academic chutzpa, it were tendered by any of the world's great universities. (Actually, I could easily make the case that degrees in Business Communications or Political Science are really degrees in bulls--t, but that's another book.) I am a master at crafting bulls--t and you, dear listener, will do well to listen to me. I've written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I too politely call corporate gargle. I've done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, technologists and accountants.

I've been practicing this dark, draconian art, and teaching others how to follow my lead, for 40 years, and, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world. This is wicked, irreverent entertainment with a serious purpose: to expose the bulls--ters around us and bring them to their knees in true penance and supplication. I might say that the book itself is bulls--t, that the medium is the message. I could be right. You can decide for yourself.