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The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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The Lean Startup

By: Eric Ries
Narrated by: Eric Ries
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About this listen

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House
Entrepreneurship Management New Business Enterprises Small Business Business Innovation Thought-Provoking Project Management

Critic Reviews

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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Lots of good ideas

Lots of good ideas, I'll be listening to this again.

It's refreshing in this sort of book (startup/entrepreneur) that the author emphasises scientiific thinking rather than "go for it" hype.

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Excellent!

This is a well researched and insightful book. Very valuable information and high recommended.

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Great business start up book definitely 👌

Amazing. Spot on. On Point. Thank you. That is exactly what it is all about dont waste time and be innovative.

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very dense

Very dense and full of so much actionable insight, will probably have to read it again

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Highly recommended

Great book for any business person that wants to adopt modern ways of building products.

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what a great book. Highly recommended.

What a great book. A must read for anyone considering a startup. Full of great information.

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An informative read for start-ups

As a new business owner, this book helped me understand the importance of the build, measure, learn feedback loop. By far the best book for those trying to break into the business market.

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Incredible Book! It's a Game Changer!

This Book is a must read for anyone in any line of work. It's incredibly inspiring changes the way you think about how any business new or old is run. One of the best books I have ever listened to so much information packed, will have to it ten listened & take notes with all the details, completely opens your eyes to the possibility's of what is possible.

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Enlightening!

Eric Ries leaps forward to a brave new world where the key to corporate survival is innovation and respect for human beings. To unlock that, one must be bold enough to change their mindset of decades of wrong learning and embrace a novel and creative way of thinking working, and living with coworkers and subordinates.

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Foundational principles for modern business

Easy to digest, logically presented, building on principles throughout the book. Logical arguments for fast learning as the new measure of team growth and value.

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