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Business for Punks

Break All the Rules - the BrewDog Way

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Business for Punks

By: James Watt
Narrated by: James Watt
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About this listen

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.

Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

©2015 James Watt (P)2015 Penguin Audio Entrepreneurship Politics & Government Small Business Business

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Profile Image for kris

bloody hell!

that book was Flippin awesome. I'm someone who is just getting ready to start my own distilling company and this has created such an excellent foundation. I will be going over this book several times, partly for the knowledge, partly because it's so dang entertaining! thank you so so much!

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