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Built to Sell
- Creating a Business That Can Thrive Without You
- Narrated by: Erik Synnestvedt
- Length: 4 hrs and 24 mins
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Built to Sell
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Publisher's Summary
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
- Teachable: focus on products and services that you can teach employees to deliver.
- Valuable: avoid price wars by specializing in doing one thing better than anyone else.
- Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
What listeners say about Built to Sell
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- VanillaVvV
- 03-04-2023
Insights Galore
The insights that come with this book are inspiring and the narration on point. Learned much and will be continuing to follow the author and narrator.
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Overall5 out of 5 stars
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- W*BvK
- 11-05-2019
Worth listening to BUT don't sell just logos :)
Being the owner of a group of companies (for 40 years) that include services making logos and customers art. Due to technology, I would have gone bankrupt doing what John has suggested in the book by just doing logos. We create them for free. It's part of the service. I agree with standardisation but.....
Getting past this, the book is well designed and worth listening to. Creating a Unique selling proposition is what young John was actually advising and that is exemplified at the end of the book. John knows what he is talking about and I fully empathise with his cash flow experiences. Government and banks are the worst payers. People, Banks have credit cards and they can use them...
BtS Chapter 16 is the one that you should listen to and listen to on a weekly basis.
I am now working on a 10-year plan to sell, my group. Prob in parts
I am glad I listened to this book.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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- Anonymous User
- 12-05-2020
Great Read
A must read for any entrepreneur. Great read when you are starting out which can save you a lot of headaches.
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- Ross
- 20-07-2021
Easy listening with heaps of great learnings
Highly recommend this book for anyone in business. Whether you are intending to sell the business or not there are many powerful learnings to implement into your business. Take notes and implement.
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- Thomas
- 03-04-2023
Valuable
Very worth the time to read (listen). Concise and filled with insights that one can implement.
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- Steven Di Pietro
- 28-04-2024
This was the one
I’ve read maybe hundreds of business books. This is the one. I respected and loved how it weaves business teachings into a story.
This is one of those (rare) books that changed everything.
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- H. Truong
- 27-06-2021
Awesome book
I read it 2 years ago and now listened to it again and still find it incredible, love it and always recommend to my entrepreneur friends, would love to read similar book like that!
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- Jayde
- 12-09-2021
Excellent listen!
Loved it, well written, very engaging and highly recommend it. I'll be sure to listen to it again to ensure I get all of the nuggets out it.
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- Scott
- 11-07-2018
Awesome book!
Loving the information and the story! I learnt a lot through the story and what happened as he walked forward!
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- Dee
- 17-10-2020
New Perspective
This is my first book on how to shift your mindset from “owning” and build a company forever to scale up and sell. Great book, clear steps from the case study and I love the narrator too.
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