Built to Sell
Creating a Business That Can Thrive Without You
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Built to Sell
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Narrated by:
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Erik Synnestvedt
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By:
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John Warrillow
About this listen
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
- Teachable: focus on products and services that you can teach employees to deliver.
- Valuable: avoid price wars by specializing in doing one thing better than anyone else.
- Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
What listeners say about Built to Sell
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- VanillaVvV
- 03-04-2023
Insights Galore
The insights that come with this book are inspiring and the narration on point. Learned much and will be continuing to follow the author and narrator.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- W*BvK
- 11-05-2019
Worth listening to BUT don't sell just logos :)
Being the owner of a group of companies (for 40 years) that include services making logos and customers art. Due to technology, I would have gone bankrupt doing what John has suggested in the book by just doing logos. We create them for free. It's part of the service. I agree with standardisation but.....
Getting past this, the book is well designed and worth listening to. Creating a Unique selling proposition is what young John was actually advising and that is exemplified at the end of the book. John knows what he is talking about and I fully empathise with his cash flow experiences. Government and banks are the worst payers. People, Banks have credit cards and they can use them...
BtS Chapter 16 is the one that you should listen to and listen to on a weekly basis.
I am now working on a 10-year plan to sell, my group. Prob in parts
I am glad I listened to this book.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 12-05-2020
Great Read
A must read for any entrepreneur. Great read when you are starting out which can save you a lot of headaches.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Ross
- 20-07-2021
Easy listening with heaps of great learnings
Highly recommend this book for anyone in business. Whether you are intending to sell the business or not there are many powerful learnings to implement into your business. Take notes and implement.
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Overall5 out of 5 stars
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Story4 out of 5 stars
- Thomas
- 03-04-2023
Valuable
Very worth the time to read (listen). Concise and filled with insights that one can implement.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Steven Di Pietro
- 28-04-2024
This was the one
I’ve read maybe hundreds of business books. This is the one. I respected and loved how it weaves business teachings into a story.
This is one of those (rare) books that changed everything.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Logan
- 20-08-2018
Fantastically educational and entertaining
I highly recommend this book to anyone who’s building a business or thinking about building a business especially if they are running a service business. Fantastically educational and at the same time entertaining.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Aaron
- 18-06-2017
Succinct advice
Got used to the reader. Succinct relevant advice. Recommended even if you are in business
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Charles Lee
- 04-02-2020
excellent stories
i'm looking to see how to build business. this book is excellent for people looking to build a business and hoping to be less involved. look the process how Alex from the book use to be full hands on to less hands on and more self manage by his staff selling one thing . def a listen to
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Overall4 out of 5 stars
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Performance2 out of 5 stars
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Story5 out of 5 stars
- David Metcalf
- 01-11-2022
Terrific content
Fantastic book with strong, insightful content. Only negative, I found the narration difficult to listen too.
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