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Building Successful Partner Channels

In the Software Industry

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Building Successful Partner Channels

By: Hans Peter Bech
Narrated by: Hans Peter Bech
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About this listen

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

©2015 TBK Publishing (P)2020 TBK Publishing Business Development International Business Software Project Management

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