Break the Internet
In Pursuit of Influence
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Break the Internet
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Narrated by:
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Rose Riley
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By:
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Olivia Yallop
About this listen
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they...and how do you become one?
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend that is set to dominate our future - the economy of influence will be valued at $15 billion globally by 2022.
Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.
©2021 Olivia Yallop (P)2021 Bolinda Publishing Pty Ltd