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Brand Under Fire

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Brand Under Fire

By: Jeff Hunt, Geoff Leavenworth
Narrated by: Larry Nobles
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About this listen

Unlike most books on crisis management, Brand Under Fire focuses on crisis communications in the digital age. It's an updated playbook that shares advanced digital and social media strategies informed by direct experience with some of the most challenging crises in recent years. Jeff Hunt guides you through the six stages of crisis, and shows why adhering to the five principles of crisis communication-authenticity, transparency, speed, agility, and creativity-will help your organization survive a crisis and come out stronger.

©2018 Jeff Robert Hunt (P)2021 Jeff Robert Hunt Management

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.