Brand NFL cover art

Brand NFL

Making and Selling America's Favorite Sport

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Brand NFL

By: Michael Oriard
Narrated by: Nick Williams
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About this listen

Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life.

©2007 The University of North Carolina Press (P)2014 Audible Inc.
Football (American) Sports History

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.