Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
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Blue Ocean Strategy
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Narrated by:
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Grover Gardner
About this listen
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Critic Reviews
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
What listeners say about Blue Ocean Strategy
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Benjamin Lupton
- 24-07-2019
Insightful but abridged
This was well read and insightful book that best of all is practical. However it seems the audiobook is either abridged or an old edition, as it is missing several chapters from the kindle book.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- majo
- 13-04-2016
great book!
the only problem is that the titles of the chapter are not sincronised with the reading
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-01-2019
Wow outstanding
A GREAT BOOK FOR ANYONE IN BUSINES WHETHER YOU ARE STARTING A BUSINESS OR GROWING AN EXISTING ONE
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2 people found this helpful
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story3 out of 5 stars
- Amir
- 10-12-2020
An oldie that needs updating
Definitely worth a listen but is in need of a serious revision, especially when it comes to the tech sector since 2006. Fundamentals of Blue Oceans haven't changed and this book is well rounded for anyone looking at exploring this system. Note: Found the narrator's voice lecturing.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- EM Brown
- 11-02-2020
great book
a must for any entrepreneur. Exactly the type of book I have been looking for.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ashley Pearson
- 21-06-2021
Great ideas and unique perspectives
Great read for any entrepreneur or business owner out there. Will get you to think in a way you haven't considered before. Great examples of real businesses that have used the "Blue Ocean Strategy" to leave the competition behind.
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 18-09-2018
worth a read
this book has great content but the narrator's voice is mind numbingly boring. it's worth listening to, especially if you're an early stage business owner or entrepreneur.
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Jo
- 19-02-2020
Poor quality audio
This version is very poor quality, the recording must be really old. Couldn’t get through the first chapter. Not worth downloading.
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Overall1 out of 5 stars
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Performance4 out of 5 stars
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Story1 out of 5 stars
- Anonymous User
- 10-06-2024
Great idea, terrible arguments
"Blue Ocean Strategy" is a great idea. However the examples are a string of cherry picked examples of "Hey, this company succeeded with something that kinda looks like our proposed strategy! let's say that's why they succeeded! You could read like the first 2 or 3 chapters and after that you're wasting your time. Their examples are grounded on mind bendingly bad logic. This would have been fine if they said "We advised these companies on this strategy, and this is what happened", but it's all conjecture.
This book was exhausting.
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Overall1 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- Andrew A Bowden
- 01-04-2017
Too cliche just another take on same themes
Sounded interesting but disappointed. Found they madw too many unsubstantiatwd claims. In the end continued listening just so get ir over
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1 person found this helpful