Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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Blue Ocean Shift
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Narrated by:
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Christian Steiner
About this listen
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy by world-renowned professors Chan Kim and Renée Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the audiobook. Whether you are a cash-strapped start-up or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical material for listeners, managers and entrepreneurs alike. You'll learn what works, what doesn't and how to avoid the pitfalls along the way. This audiobook will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 Renee Mauborgne, 2017 W. Chan Kim (P)2017 Hachette Audio (US)What listeners say about Blue Ocean Shift
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- Amazon Customer
- 14-01-2020
Valuable content
But hard to stay engaged with the monotone reader. Some valuable takeaways nonetheless. Better to read this book than have it read to you.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 11-10-2017
A great step by step process to finding a blue ocean
Slow to start, but a lot of great insights and steps on how to create a blue ocean, with some out of the box examples including toilet paper, governments and French fry makers. This book complements Sprint really well for making an organisational shift.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- Shaun
- 19-09-2018
Great content but a bit of a robotic delivery
I felt like the content of the book would have been easier to digest if the narration had been a little less robotic
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Cassandra Lee
- 24-06-2018
Long Winded, Repetitive
For those who already read/heard/understands what Blue Ocean Strategy is, this audiobook is somewhat frustrating to go through as it is extremely repetitive and more suited to large corporations with multi-products or service offerings. I am listening to the 6th chapter now and I still do not have any idea how to develop a blue ocean strategy for my business. I am a sole operator in the recruitment business.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Allan
- 28-09-2017
Riding off success of their first book
overly academic, boring and could be summed up in a few chapters. no where near as good as the first one. do yourself a favour and fast forward the first 2 hours. we know what a red and blue ocean are!! you don't need to keep harping on about opening new value frontiers!
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3 people found this helpful