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Black Still Matters in Marketing

Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand

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Black Still Matters in Marketing

By: Pepper Miller
Narrated by: Allyson Johnson
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About this listen

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Black Still Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.

©2012 Pepper Miller (P)2018 Tantor Advertising Marketing Social Sciences Business

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