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  • Big Data in Practice

  • How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
  • By: Bernard Marr
  • Narrated by: Piers Hampton
  • Length: 7 hrs and 25 mins
  • 4.4 out of 5 stars (17 ratings)

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Big Data in Practice

By: Bernard Marr
Narrated by: Piers Hampton
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Publisher's Summary

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more.

For each company profiled, learn what data was used, what problem it solved, and the processes put it place to make it practical as well as the technical details, challenges, and lessons learned from each unique scenario.

  • Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers
  • Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more
  • Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking

©2016 Bernard Marr (P)2017 Audible, Inc.

What listeners say about Big Data in Practice

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    3 out of 5 stars
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Good but not great

Is there anything you would change about this book?

Yes more details about the interesting, and less trying to make the sections similar in format to each other.

What does Piers Hampton bring to the story that you wouldn’t experience if you had only read the book?

I liked the reader very much. He did well with content that was sometimes cut short seemingly just to fit the format of the other chapters. I wonder if I would have skim read this book if it was not for the reader.

Was Big Data in Practice worth the listening time?

Yes. Most of it was interesting but the format felt restrictive, and just when you thought "how did that turn out" the next section was announced.

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3 people found this helpful

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Not much of technical information

If you are after how exactly data was collected and used in different industries then this book is not giving much of information.

General ideas of how data used in different companies/ industries - Yes.

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