• Lionel Messi: Shining in MLS Debut, Super Bowl Ad, and Crypto Endorsement

  • Feb 23 2025
  • Length: 3 mins
  • Podcast

Lionel Messi: Shining in MLS Debut, Super Bowl Ad, and Crypto Endorsement

  • Summary

  • Lionel Messi BioSnap a weekly updated Biography.

    Lionel Messi has been making headlines in the past few days, and here's a rundown of the significant developments, news stories, public appearances, business activities, and social media mentions.

    Messi kicked off the 2025 MLS season with Inter Miami CF, and what a start it was. In their season opener against New York City FC at Chase Stadium, Messi provided two crucial assists, one for Tomás Avilés' early goal and another for Telasco Segovia's equalizer in the tenth minute of stoppage time. This dramatic 2-2 draw showcased Messi's undeniable impact on the team, with Inter Miami head coach Javier Mascherano praising him as the "soul" of the team[1].

    Before the season began, Messi was featured in a Super Bowl commercial unveiling Inter Miami's new "Euforia" home kit. The Argentina captain was seen juggling an American football and kicking it between the posts with his typical precision, ending with the line "when football ends, *fútbol* begins," teasing the team's first game of the new MLS season.

    On the business front, Messi recently promoted a Solana-based meme coin called WATER on his Instagram, leading to a nearly 400% price increase within three hours. This move highlights Messi's significant influence on social media, where he is Instagram's third most followed user.

    Speaking of social media, Messi's personal branding skills have been under scrutiny. Experts note that he maintains a healthy balance of sponsored posts and his own content, showcasing his genuine online persona. His long-standing partnership with Adidas, including a lifetime boot deal contract signed in 2017, has made him the company's most prominent ambassador.

    In other news, Inter Miami will be using their new "Euforia" kit in four competitions in 2025, including the Concacaf Champions Cup, Leagues Cup, MLS, and the Club World Cup, before debuting it in their new stadium, Miami Freedom Park, in 2026. This could potentially be the last club jersey Messi wears, as his original contract with Inter Miami expires at the end of the 2025 MLS season, though there's speculation about a possible extension through 2026.

    Overall, Messi continues to be a dominant force both on and off the pitch, with his recent performances and business activities cementing his status as one of the world's most recognizable and influential athletes.

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