In this episode of the Events Demystified podcast, host Anka Platon Trifan dives deep into the world of event strategy, engagement, and the event industry landscape with Lindsay Martin-Bilbrey, CEO of Nifty Method Marketing and Events.. Lindsay shares her extensive knowledge and experience in creating strategic, experience-driven events. Key topics include best practices for enhancing audience engagement, future-proofing events, and the powerful role of data-driven event planning. Lindsay also reflects on her personal experiences and offers invaluable advice for event professionals, meeting planners, and entrepreneurs looking to create memorable and impactful experiences.

Don't miss this insightful conversation filled with practical tips and expert advice! 00:00 Introduction to Today's Episode 01:47 Meet Our Expert Guest: Lindsay Martin-Bilbrey 02:49 Lindsay's Memorable Event Experience 05:11 The Evolving Role of Event Professionals 08:29 Foundational Elements of Successful Events 10:45 Leveraging Data in Event Planning 14:22 Effective Data Collection Strategies 21:00 Audience Engagement Strategies 23:16 Personalizing Event Experiences 23:51 Speaker Management Challenges 27:13 Ensuring Quality Content 32:25 The Power of Storytelling in Events 37:02 Future Trends in the Event Industry 43:02 Sustainability in Events 45:01 Final Thoughts and Advice --------------------------------------------------------------

HOST BIO

Anca Platon Trifan is the Sr. Manager, Strategic Partnerships, Event Technology & AI at M&IW, Founder of ⁠⁠⁠Tree-Fan Events LLC⁠⁠⁠ and the visionary behind #FIT4EVENTS ⁠⁠⁠Fit Mindful Mavens⁠⁠⁠. Anca brings a potent mix of event production savvy, fitness enthusiasm, and transformative innovation to the table. With over two decades in event production, she’s not just any leader—she’s been recognized as one of 2023’s Smart Meetings Catalyst Quantum Leap Award winners, 2023’s Entrepreneur Award winner of Smart Women in Meetings, and 2022’s #WomenToWatch.

Adding to this glittering list, she’s also a nominee for The Most Influential People in the Events Industry for 2023 by Eventex. Marrying her technical finesse with AI’s latest and greatest, Anca crafts extraordinary events that break the mold. A fervent advocate for women in tech and production, as well as a wellness advocate, Anca is a regular on stages nationwide, exemplifying how event production, tech, and a balanced life can create a seismic shift in both industries and individual lives.

-------------------------------------------------------------- Connect with your Podcast Host at the links below: LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/treefan_events/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠ -------------------------------------------------------------- ⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠ -------------------------------------------------------------- ⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events. -------------------------------------------------------------- 👉 Episode Notes: https://eventsdemystified.com/ 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. 👉 Like and share this video to spread the knowledge. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry! 👉 Check out our other episodes for more expert insights and tips.