• Episode 23 - "Masters of the Mid-Funnel" With Rob Dean

  • Nov 26 2024
  • Length: 44 mins
  • Podcast

Episode 23 - "Masters of the Mid-Funnel" With Rob Dean

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  • Summary

  • In this episode of The Wandering Tech Podcast, Lidia interviews Rob Dean, Head of Presales at the Access Group, about the changing landscape of pre-sales and technical sales roles. Rob shares valuable insights from his extensive experience leading world-class solution consultant teams.

    Key discussion points:

    • The shift from "masters of the mid-funnel" to a more central role in the sales circle
    • How the consumerization of B2B behaviour is changing buyer expectations
    • Creating inclusive environments for neurodivergent professionals in pre-sales
    • The importance of authentic leadership and building genuine professional networks
    • Career development inflection points at 12 and 24 months
    • Adapting to evolving buyer journeys and digital transformation

    Featured guest:

    • Rob Dean - Head of Presales at the Access Group

    Connect with the hosts:

    • Lidia on LinkedIn
    • Paul on LinkedIn
    • Website: solutionspathfinders.com

    Music from #Uppbeat (free for Creators!):

    https://uppbeat.io/t/mountaineer/milky-way

    License code: GD2AS1RU1MVSELY3
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